International Business Support Agencies

The objective of this approach (2 x 1.5 hours) is to discuss the sources of information and support available at each stage of a firm's internationalization process.
Key points :
Introduction of the course theme
Presentation of knowledge sources and assistance from export agencies in connection with each stage of the internationalization process
Final synthesis

1. Initiating firm's internationalization
2. Organizing the activity of the firm's export department
3. Selecting target international markets
4. Managing international risks
5. Adapting product offering
6. Looking for foreign partners
7. Promoting the firm's products
8. Optimizing firm's international logistics
9. Getting paid
10. Obtaining financial support
A plus: knowing useful international organizations
Conclusion

Identify the key stages of the internationalization process
Know how to identify relevant knowledge sources and support from agencies at each stage
Adopt a cross-sectoral vision of the French export assistance ecosystem

Guide 2021 de l’accompagnement export pour les PME et  ETI  (Moci)
Guide de la gestion du risque client à l’international – Édition 2017 (Moci)
L’export en 10 étapes : Guide à l’usage des entrepreneurs – 10ème édition, 2020                                 
Exporter – Editions Foucher – 27ème édition
Sites web des différents organismes présentés pendant le cours